Job Description
lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve.
Bootstrapped since day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar.
Today, we’re a profitable B2B SaaS valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals.
The role: Website Growth Manager
We’re looking for a Website Manager to own the roadmap and performance of lemlist.com and claap.io, and turn both into high-impact acquisition and brand engines.
Your mission: continuously improve our web experience across UX, messaging, design, and conversion.
You’ll sit between Product Marketing and Growth, treating the website as a product, iterating fast, experimenting often, and ensuring every page feels clear, on-brand, and built for performance.
You will report to the VP of Growth.
Core success metrics:
-
Frequency & quality of experiments
-
Page delivery velocity
-
Conversion rate improvements (visitors → signups/demos)
-
Consistency & quality of brand experience
What you’ll do
Website ownership & execution
-
Define and execute the website roadmap for lemlist.com and claap.com.
-
Manage day-to-day updates, launches, improvements, and QA.
-
Own the CMS (Storyblok): clean structure, reusable components, and smooth delivery.
-
Build the workflow for localization: AI translation → native review → CMS integration.
Performance, UX & experimentation
-
Run ongoing experiments across homepage, pricing, and product pages.
-
Identify friction and opportunities using analytics, heatmaps, and user behavior.
-
Propose improvements in UX, messaging, structure, and speed.
-
Ideate and implement conversion levers (interactive demos, pop-ups, layout variants).
Content & design alignment
-
Build new pages directly in the CMS using components.
-
Translate design into clean, performant CMS builds.
-
Challenge copy, visuals, and storytelling to improve clarity and relevance.
-
Ensure consistent brand experience across all pages.
Collaboration
-
Work with PMM, Growth, Design, and Engineering to keep the roadmap aligned and ship key projects
-
Draft specifications when needed and unblock contributors..
-
Communicate priorities, timelines, and major updates across teams.
Your first year at lemlist
Months 1–3: Learn and take ownership
-
Master Storyblok, components, and website architecture.
-
Identify quick wins, content gaps, and UX friction.
-
Start shipping improvements & new pages fast.
-
Set up basic website process (requests → design → build → QA → release).
-
Set up translation process
→ Objective: early measurable impact + fast iteration velocity.
Months 3–6: Improve and iterate
-
Start a recurring experimentation cadence.
-
Update and simplify navigation based on user behavior.
-
Clarify a predictable process for translations and content updates.
→ Objective: consistent shipping + noticeable conversion improvements.
Months 6–12: Scale and optimize
-
Turn the website into a predictable, high-performing acquisition lever.
-
Build and maintain a long-term roadmap aligned with Growth and PMM.
-
Push brand experience to a higher standard across UX, design, and storytelling.
→ Objective: clear, measurable impact on conversion to free trial
Who you are
-
You come from one of these backgrounds:
-
Growth (CRO, experimentation)
-
Product Marketing / Marketing
-
Website / Delivery / Web project management
-
Growth engineering (CMS, automation, systems)
-
-
Product-oriented → you prioritize, structure, and iterate.
-
Messaging-driven → you know how to turn product value into clear website copy.
-
Experiment-driven → you form hypotheses and measure impact.
-
Conversion-aware → you understand user psychology and page intent.
-
Technical enough → no coding required, but strong CMS and component fluency.
-
Design-aware → you recognize good UX and consistency.
-
Detail-oriented, autonomous, organized, and fluent in English.
What’s in it for you?
-
Competitive salary + yearly company bonus
-
37 days of holidays/year (+3 from lempire)
-
Alan Blue premium medical coverage
-
Swile Meal Tickets
-
100% covered Navigo
-
High-end laptop and tools
-
Yearly international team retreat
Recruitment Process
-
Screening call with Erwan
-
Business Case (async) + Live session with Growth
-
Cultural fit with CMO and PMM
-
CEO interview
-
Reference check
-
Offer
